With a growing emphasis on prioritizing user privacy and data protection, says UNC Kenan-Flagler’s Longxiu Tian, information collected directly from customers becomes the key to solving the puzzle of personalization and accurate targeting for marketers.
From the perspective of customers, there are two types of counterfeit products: deceptive and non-deceptive counterfeits. In the case of non-deceptive counterfeits, a customer can distinguish between a genuine article and a counterfeit version; she may still buy the counterfeit item because she cannot afford the genuine product. In contrast, the customer cannot differentiate a deceptive counterfeit item from the genuine product before buying it. Both types of counterfeits negatively affect a manufacturer’s profit and brand.
Counterfeiting is a severe problem with significant economic impact that can negatively affect a manufacturer's profit and brand. However, blockchain-based solutions can help customers make informed purchasing decisions.
The 2020 COVID-fueled economic downturn generated what has been referred to as a K-shaped recession, with both big losers (such as restaurants and the hospitality sector) and big winners (such as high tech and online retail). In this Kenan Insight, we explore how a nascent K-shaped recovery will likely affect U.S. businesses and households.
The 2020 U.S. economic downturn fueled by the COVID-19 pandemic generated both big losers (such as restaurants and the hospitality sector) and big winners (such as high tech and online retail), leading economic commentators to call the recession “K-shaped.” As the pandemic evolves in 2021, this K-shaped recovery will go global; though some countries, notably the U.S. and China, are securely tethered to the largest economic booster rocket ever built, a sizable swath of the world will continue to suffer weak growth.
The conference, hosted by the Center for the Business of Health, the Kenan-Flagler Healthcare Club, and the Kenan Institute of Private Enterprise, attracted students, faculty and practitioners from all sectors of the healthcare system.
A Message From the Kenan Scholars Program Director, Dr. Kim Allen
As the unexpected increasingly becomes part of the everyday, Kenan Institute Distinguished Fellow Kathleen M. Sutcliffe discusses the capabilities and processes that allow businesses to face their moments of truth with resilience.
On January 20, Joseph R. Biden, Jr. will become the 46th president of the United States. In this Kenan Insight, we look at what the Biden administration might mean for the economy and business activity in 2021, including what Biden's highest priorities are, what we can expect in both his and Congress's first 100 days and what we can learn from the divisiveness of the elections and the January 6 attack on the Capitol.
The Tax Cuts and Jobs Act of 2017 (TCJA) allowed for the creation of Opportunity Zones (OZs) — specially designated census tracts encompassing low-income neighborhoods meant to stimulate investment through large tax incentives. But critics say the program has not spurred additional investment as much as rewarded politically connected investors. In this Kenan Insight, we investigate what role, if any, bias and political party affiliation plays in the selection of OZs.
To find signs of productivity, we must first know where to look. Chief Economist Gerald Cohen describes how an area’s industry mix is key to its productivity and how adjusting that mix can drive more local growth using data from our American Growth Project.
On Nov. 1-2, leading practitioners and top researchers from around the world joined together at the tenth annual Private Equity Research Consortium (PERC) Symposium in Chapel Hill, NC. Hosted by the Institute for Private Capital, an affiliated center of the Frank Hawkins Kenan Institute of Private Enterprise, the conference has established a reputation as leading the discussion between leading academics and practitioners in the private capital arena. This year’s symposium not only unveiled the latest research insights, but also served as an occasion to look back at ten years of achievements and successes.
AI. CRISPR. mRNA. Key components of the rapidly expanding alphabet soup of technologies driving a boom in healthcare innovation. In this Kenan Insight, we explore why the 2021 Trends in Entrepreneurship Report names emerging technology in the healthcare industry as a key trend, along with some of the challenges that come with fast-moving technological advancements.
For some years now, environmental, social and governance investing has stormed the asset management industry with explosive growth. Tighter and increased oversight may finally bring it back down to earth.
From small towns to big cities and everywhere in between, there is still a long road ahead to address the current economic crisis spurred by the coronavirus pandemic and adapt to the new normal, but NCGrowth and SmartUp have been hosting webinars to provide communities with key resources. On Wednesday, May 20, three panelists offered their perspectives to explore the economic impacts of COVID-19.
Longxiu Tian, UNC Kenan-Flagler assistant professor of marketing, shares his expertise in resilient business strategies and his perspective on firms' attempts to build trust and profitability with innovative consumer data management strategies.
Many providers of defined-contribution investment plans, such as 401(k) plans, have advocated for broader access to private investments. In this Kenan Insight, we examine the operating, regulatory and legal constraints involved in allowing that access, and explore what, if anything, retail investors are likely to gain from investing in private funds.
Many managers today are spending more and more time working cross-functionally. For example, a recent Corporate Executive Board survey of over 20,000 employees found that 60-70% reported working in groups that involve individuals from other internal functional areas or other external stakeholders. Similarly, a Best Companies for Leadership survey, jointly sponsored by Businessweek.com and the Hay Group, found that more than 96% of managers in the top 20 performing global companies agreed with the statement, "My organization operates in a highly matrixed structure," where one of the main goals behind matrix structures is to pull together representatives from different functional groups to make decisions.