Firms are increasingly launching initiatives with explicit social mandates. Often the business case for these initiatives is justified through one critical aspect of human capital management: employee retention. Although prior empirical studies have demonstrated a link between such corporate social initiatives and intermediate employee-related outcomes like motivation and identification with the firm, the relationship between employee participation in these initiatives and retention outcomes has not been investigated.
Even before the COVID-19 pandemic, finding affordable housing was a persistent problem in the U.S. In this Kenan Insight, we look at the factors driving the nationwide affordable housing crunch, particularly for those most affected by it — low income, single-parent families.
Marketing academics and practitioners alike remain unconvinced about the chief marketing officer's (CMO's) performance implications. Whereas some studies propose that firms benefit financially from having a CMO in the C-suite, other studies conclude that the CMO has little or no effect on firm performance.
In our last post, we examined the history of how downtown Durham, North Carolina became one of the hottest destinations for people to live, work and play, and how that makeover is raising questions about economic equity, gentrification and displacement. In this post, we take a look at Durham’s future, and how local government and community leaders are working to address the issues surfaced by Durham’s transformation.
As Global Entrepreneurship Week begins, Professor Ted Zoller, faculty director of the Kenan Institute-affiliated UNC Entrepreneurship Center, discusses what UNC Kenan-Flagler Business School is doing to drive innovation in entrepreneurship education and prepare the next generation of entrepreneurs for success.
Like anyone trying to get something done with limited time and resources, economic developers have a lot of options to weigh when formulating a strategy to attract and retain businesses in their local economy. Over the years, economic development researchers have espoused a succession of theories as they’ve learned more about the many factors that influence economic growth. Historically, practitioners have tended to respond by focusing their efforts around what they perceive as the latest and greatest thinking, often at the expense of previously favored approaches. In practice, this has led to waves in which economic developers have focused on recruiting large, established companies or on fostering home-grown start-ups—but rarely both.
In honor of University Research Week, Kenan Institute Director of Research Christian Lundblad discusses the importance of research from the perspective of Kenan-Flagler faculty, and how the school's international reputation is inextricably tied to the quality, relevance and creativity of its collective research agenda.
The 2017 Workshop on North Carolina Manufacturing Data Science targets a critical gap in the emerging digital manufacturing ecosystem – achieving data-driven improvements in manufacturing processes to realize broader benefits across the factory and enterprise. It will bring together personnel from North Carolina industry, state government, University of North Carolina (UNC) General Administration, and UNC system universities to discuss current capabilities and future needs for widespread implementation.
Join Black Communities Conference co-chairs Mark Little and Karla Slocum as they discuss the impact of COVID-19 on Historic Black Communities. This week explores issues at the intersection of COVID-19 and university engagement.
Nonpartisan business policy think tank connects corporate executives, academic researchers and policymakers with next-generation business leadership at UNC Kenan-Flagler Business School.
Senior Vice President of Marketing, Entertainment & Interactive Media, Hornets Sports & Entertainment