12/8/2022 — With growing prominence of Diversity, Equity, and Inclusion (DEI) issues, we witness enhanced scrutiny of the public stance and statements of organizational actors. For example, two such statements by Tucker Carlson, known for his primetime show on Fox News, one on immigration (2018) and the other on the Black Lives Matter (2020) movement, pushed nongovernmental organizations, such as Media Matters, to sociopolitical activism by putting pressures on advertisers to boycott the show. This mingling of DEI, sociopolitical activism, and associated economic effects raises a critical research question: what is the economic consequence of DEI stances that arouse sociopolitical activism and what are the underlying mechanisms for the economic consequences?

• KEYWORD(S):
• marketing

6/3/2022 — Soda taxes are an increasingly popular policy tool, used to discourage purchases of sugar-sweetened beverages. This study analyzes how marketing conduct and its effectiveness might change after soda tax introductions. Prior studies on the effect of soda taxes focus on price increases but neglect other, managerially relevant marketing conduct tools, such as promotional frequency, promotional discount depth, and feature promotion frequency. This study documents how the marketing conduct and its effectiveness changed with the introduction of the tax across more than 200 retail stores in five markets.

• KEYWORD(S):
• marketing
• tax