Research - Frank Hawkins Kenan Institute of Private Enterprise

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Market-Based Solutions to Vital Economic Issues

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Kenan Institute 2026 Grand Challenge: renegotiating work

Research

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Raj Grewal, Professor of Marketing

Raj Grewal

Diversity, Equity, and Inclusion, Sociopolitical Activism, and Economic Consequences: The Tucker Carlson Effect

Raj Grewal

Organizational Herding and Business Model Innovation Adoption

Raj Grewal

Marketing Department Power and Board Interlocks

Raj Grewal

Managing Conflicts between Marketing and Sales: Customer Acquisition in Business Markets

Raj Grewal

The Company You Keep: Implications of Co-Brand Diversity, Equity, and Inclusion Positions

Working Paper

Raj Grewal

Value Added of Customer- and Operations-Focused Sales Reps in Business Markets: A Human Capital Perspective

Raj Grewal

Generative AI and Usage in Marketing Classroom

Article

Raj Grewal

Pandemic Intensity, Market Structure, and Firm Closures: A Study of the Texas Restaurant Industry

Working Paper

Raj Grewal

EXPRESS: Getting the Board on Board: Marketing Department Power and Board Interlocks

Article

Soda Taxes and Marketing Conduct

Working Paper