Research – Frank Hawkins Kenan Institute of Private Enterprise

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Market-Based Solutions to Vital Economic Issues

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Market-Based Solutions to Vital Economic Issues

Research

Raj Grewal, Professor of Marketing

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Return on Engagement Initiatives: A Study of a Business-to Business Mobile App

  • Article

The Ripple Effect of Firm-Generated Content for New Movie Releases

  • Working Paper

Image Features and Demand in the Sharing Economy: A Study of Airbnb

  • Working Paper

The Sales Lead Black Hole: On Sales Follow­-Up of Marketing Leads

  • Article

Supplier­-Selected Referrals

  • Article

A Managerial Capital Perspective on Chief Marketing Officer Succession

  • Article

Do Larger Audiences Generate Greater Revenues under Pay What You Want? Evidence from a Live Streaming Platform

Two Faces of Novelty: Idea Selection in Crowdsourcing Challenges

  • Working Paper

Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings

  • Article

Product Recalls and the Moderating Role of Brand Commitment

  • Article

Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance

  • Article

Within-Seller And Buyer–Seller Network Structures And Key Account Profitability

  • Article

Attribute Auto-dynamics

  • Working Paper

Environments, Unobserved Heterogeneity, and The Effect Of Market Orientation on Outcomes for High-Tech Firms

  • Article

Customer Orientation Structures for Internet­-Based Business­-to-­Business Platform Firms

  • Article

Relating Online, Regional, and National Advertising to Firm Value

  • Article

University Ranking Publications: To Manipulate Or Not To Manipulate

  • Working Paper

Marketing Department Power and Board Interlocks

  • Working Paper

Managing Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters­-Subsidiary Relationship

  • Article

Virtual Interorganizational Relationships in Business­-to-­Business Electronic Markets: Heterogeneity in the Effects of Organizational Interdependence on Relational Outcomes

  • Article

Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offering

  • Article

Pricing Power And New Prescription Drugs

  • Article

Purchasing Managers’ Perceived Bias in Supplier-­Selected Referrals

  • Article

Attribute­-Level Heterogeneity

  • Article

Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs

  • Article

Brand Name Types And Consumer Demand: Evidence From China’s Automobile Market

  • Article

Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective

  • Article

MNC Subsidiary Channel Relationships as Extended Links: Implications of Global Strategies

  • Article

The Chief Marketing Officer Matters!

  • Article

When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

  • Article

Boycott and Demand Spillovers Related to Country-of-Origin: The Automobile Market in China

  • Working Paper

Information Technology Competencies, Organizational Agility, and Firm Performance: Enabling and Facilitating Roles

  • Article

Trends in Business Markets

  • Article

Value of Inside Sales Reps in the Presence of Outside Sales Rep in Business-to-Business Selling

  • Working Paper

Marketing Channel Management By Multinational Corporations In Foreign Markets

  • Article

Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms

  • Working Paper

Choice of Geographical Location as Governance Strategy in Outsourcing Contracts: Localized Outsourcing, Global Outsourcing, and Onshore Outsourcing

  • Article

Cable News Wars on the Internet: Competition and User­-Generated Content

  • Article