Research - Frank Hawkins Kenan Institute of Private Enterprise

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Market-Based Solutions to Vital Economic Issues

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Kenan Institute 2023 Grand Challenge: Workforce Disrupted
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Market-Based Solutions to Vital Economic Issues

Research

Raj Grewal, Professor of Marketing

Profile

Diversity, Equity, and Inclusion, Sociopolitical Activism, and Economic Consequences: The Tucker Carlson Effect

Organizational Herding and Business Model Innovation Adoption

Marketing Department Power and Board Interlocks

Managing Conflicts between Marketing and Sales: Customer Acquisition in Business Markets

The Company You Keep: Implications of Co-Brand Diversity, Equity, and Inclusion Positions

  • Working Paper

Value Added of Customer- and Operations-Focused Sales Reps in Business Markets: A Human Capital Perspective

Soda Taxes and Marketing Conduct

  • Working Paper