Purpose ‐ The purpose of this paper is to propose a conceptual framework ‐ the 4V model ‐ for better understanding how global brands create firm value. Organized around the global brand value chain, the 4V model includes four sets of value-creating activities: first, valued brands; second, value sources; third, value delivery; and fourth, valued outcomes. Design/methodology/approach ‐ The approach is conceptual with illustrative examples.
Professor Denis Simon, who recently joined the UNC Kenan-Flagler Business School faculty, will provide expert commentary about the ups and downs of business and technology relations between the U.S. and China.
...their critical thinking and problem-solving skills through active participation in: Monthly project discussions Networking opportunities at Kenan Institute’s invitation-only events Lunch roundtables Mentoring sessions Professional and leadership development opportunities Application...
...Solid subject knowledge Strong interest in research Leadership potential Excellent critical thinking skills Effective communication Highly motivated Kenan Scholars are selected based on their interest and experiences and the degree...
During this webinar, Mr. Allen will give a 30-minute presentation sharing his expert insights on U.S.-China relations and what it means for U.S. firms.
This article examines the role of Generative Artificial Intelligence (GenAI) in the context of marketing education, highlighting its substantial impact on the field. The study is based on an analysis of how GenAI, particularly through the use of Large Language Models (LLMs), functions. We detail the operational mechanisms of LLMs, their training methods, performance across various metrics, and the techniques for engaging with them via prompt engineering.
...November. Selection Criteria The Kenan Scholars Program seeks candidates with exceptional potential for success who exhibit: Academic excellence Strong interest in research Excellent critical thinking skills Strong leadership potential Superior...
Distinguished Fellow Christine Moorman leverages data from The CMO Survey to uncover the view of marketplace threats and resilience strategies from the perspective of actual managers as part of our 2024 Grand Challenge.
“We’re in a unique and transformative time in global history,” said General Mark A. Milley, chief of staff of the U.S. Army, speaking at UNC Kenan-Flagler Business School.
Hybrid work scheduling is here to stay, and it points to a broader incentive that companies can offer as part of employee recruiting and retention, a panel of experts said Tuesday, April 26 as part of “Designing Work for Attracting & Retaining Talent,” a discussion and networking session hosted by the Kenan Institute-affiliated UNC Entrepreneurship Center and the Research Triangle Foundation.
UNC Kenan-Flagler Business School Professor Jim Johnson, director of the Urban Investment Strategies Center, defines three groups facing challenges as companies return to the office and updates his forecast of demographic gale force winds.
Investing in economic capabilities that enhance firms' ability to innovate and compete on the world stage has become an important national and local policy focus. This type of investment occurs in specific communities and jurisdictions, often providing the foundation for regional economic development.
Feed supplements have recently been touted as an effective means to reducing methane emissions from livestock (e.g., cattle and sheep). In this paper, we examine the environmental implication of this innovation in a supply chain setting.
Join the Kenan Institute of Private Enterprise and the North Carolina CEO Leadership Forum September 22 for the launch of a new report examining the state of our national economy – and exploring its future.
Is the Fed’s aggressive policy working to take the froth off the labor market? Join us for the Kenan Institute’s virtual press briefing at 9 a.m. EDT this Friday, Nov. 4, as we discuss the Bureau of Labor Statistics’ fresh employment report and what it means for the U.S. economy.
We use unique data on employee decisions in the employee stock purchase plans (ESPPs) of U.S. public firms to measure the influence of networks on investment decisions. Comparing only employees within a firm during the same election window and controlling for a metro area fixed effect, we find that the local choices of coworkers to participate in the firm’s ESPP exert a significant influence on employees’ own decisions to participate.
Strategic alliances are undertaken to create value through complementarities of resources and capabilities of the partner firms. This paper uses a recently developed estimator of matching games, i.e., the maximum score estimator, to advance strategic management research on partner selection in strategic alliances, with a focus on the formation of research alliances in the biopharmaceutical industry.
While call centers have recently invested in callback technology, the impact of this innovation on callers’ behavior and call center performance has been less clearly understood. Using call center data from a US commercial bank, we perform an empirical study of callers’ decisionmaking process in the presence of a callback option.
We disentangle and study the relative importance of different risk preferences in explaining extended warranty purchases and the high premia paid for them. Empirical and behavioral research on insurance is at odds with whether diminishing returns (curvature of the utility function), or loss aversion and nonlinear probability weighting lead to observed consumer behavior. This lack of consensus is primarily due to the inability of standard choice data to separate different risk preferences, and the consequent need to rely on strong parametric assumptions.
The Kenan Institute of Private Enterprise welcomed Key Square Group Founder, CEO and CIO Scott Bessent on Wednesday, March 7, to have lunch with its Kenan Scholars and field questions about hedge fund management, economics education and starting an investment career.